HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, […]
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for your conversions. Now, we’re going to cover the final step before activating your value-based bidding strategy: choosing the right bid […]
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads […]
AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly analyze how AIOs (AI Overviews) work. Thanks to exclusive data from Surfer, I conducted the largest analysis of AI Overviews so far with over 546,000 rows and +44 GB of data. The […]
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists and business owners optimise their Facebook ad campaigns by providing actionable insights. Beta testers can now sign up on […]
Doomscrolling is the habit of endlessly scrolling through negative news on social media and news sites. This article will explain doomscrolling, its effects, and how to stop it. Key takeaways Doomscrolling is a compulsive behaviour driven by negativity bias, anxiety and social media algorithms that negatively impact mental health. To break the doomscrolling cycle, understand […]
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the […]
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s evolving expectations? Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search […]
WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de Valk, co-founder of Yoast SEO, to their board. The funding will accelerate the development of Patchstack toward becoming the fastest full-cycle security solution. Patchstack – Trusted Security Partner Patchstack, based in Estonia, is a fast growing WordPress […]
While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research. This lack of […]
